Sen Decor 2026 Action Plan Conference sets strategic direction for growth

On March 6, 2026, Sen Decor held its 2026 Action Plan Conference with the participation of the Board of Directors and Heads of Departments/Divisions.

The conference is an annual strategic review, providing a platform for leadership to share insights, evaluate performance, and define key directions for the year ahead.

Reviewing 2025: A foundation for the next phase of growth

The year 2025 was marked by market challenges, while also opening new opportunities for Sen Decor’s development as a leading interior fit-out contractor.

Built on two core values – Professionalism and Efficiency – the Sen Decor team maintained a proactive approach in operations and project execution, while continuously strengthening internal capabilities. These efforts have established a solid foundation for future expansion and capability enhancement.

Aligning goals and execution strategy

In addition to reviewing performance and setting strategic direction, the conference featured active discussions among department and division leaders to clarify key objectives and implementation approaches for 2026.

The sessions were conducted in an open, focused, and constructive atmosphere, encouraging diverse perspectives aligned toward shared organizational goals.

Sen Decor 2026 Action Plan Conference: Strategic Direction for 2026

At the conference, Mr. Pham Thanh Vien, CEO of Sen Decor, shared the company’s strategic direction for the next phase of development.

In 2026, Sen Decor will focus on three key priorities: Strengthening internal capabilities – Elevating the Sen Decor brand – Driving sustainable growth

Moving forward with a clear direction

With a defined strategy and strong alignment across teams, Sen Decor enters 2026 with a proactive mindset to implement action plans and realize its strategic priorities.

The 2026 Action Plan Conference marks an important milestone in Sen Decor’s strategic planning, reaffirming its commitment to enhancing capabilities and strengthening its position as a leading high-end interior fit-out contractor in Vietnam.

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Sen Decor – Making Great Space

Ground Floor, Orient Apartment, 331 Ben Van Don, Vinh Hoi Ward, Ho Chi Minh City, Vietnam

(028) 3945 0089

info@sendecor.com