Action Plan Conference 2025 – A Strategic Leap from the Heart of Sheraton Saigon

Hosted at Sheraton Saigon Grand Opera Hotel – one of Sen Decor’s key ongoing projects – the Sen Decor Action Plan 2025 officially marked the beginning of a bold new year, with a clear strategic direction for every department and team.

Solid Foundation in 2024 – Confident Growth into 2025

The event was a valuable opportunity for the Board of Directors and all Heads of Departments to reflect on a transformative 2024. Despite various challenges, Sen Decor successfully reaffirmed its capabilities and adaptive spirit through:

• Collaborating with major general contractors across Vietnam;

• Expanding export operations with initial footprints in the United States and Middle East;

• Strengthening its position as a leading interior production and fit-out contractor in Vietnam.

Setting the stage for 2025: SEN Decor leaders gathered at Sheraton Saigon to kick off a year of strategic growth.

These milestones have laid a solid groundwork for Sen Decor to accelerate toward ambitious goals in 2025.

The leadership team of Sen Interior Decoration Joint Stock Company attended the conference

2025 Strategy – Professionalism and Efficiency at the Core

Built on the core values of “Professionalism & Efficiency”, the strategic plan for 2025 outlines clear goals: enhancing production and construction quality, elevating brand awareness, and advancing global partnerships.

Every action item and initiative stems from a united internal force – a key driver that enables Sen Decor to stay resilient amidst a dynamic market landscape.

Mr. Pham Thanh Vien – CEO of Sen Interior Decoration JSC – shared the company’s goals for 2025 at the conference

Ms. Dong Ngoc Van – Deputy CEO of Sen Interior Decoration JSC – delivered a speech at the conference

Remaining steadfast in our core values is not just a guiding principle – it’s a powerful motivator that inspires every member of the Sen Decor family to evolve, innovate, and collectively reinforce our solid position in the interior fit-out industry.